While setting up a marketing budget is important for any small business, it’s also equally important to spend it in the right direction and make the most of it.
Traditional methods of marketing typically involve advertising through outdoor, newspapers, magazines, telephone books, radio, and TV. While most of them are towards their decline whereas some of them are still doing good and growing like Outdoor Advertising. Let us have an outlook of some of the major methods of outdoor advertising;
Flex Banner: Flex Banner is a type of PVC material that contains organic compound mixtures. Because it being extremely durable and lightweight, it is very convenient to be able to print on it. Flex material can be printed on and recolored using specialized industrial printers. “Flex” is the word which is derived from the word flexibility and as the name means, on this banner, it’s very easy to print because of its material quality which is made up of PVC material that contains an organic compound mixture.
Vinyl Banner: Vinyl printing is probably the most common kind of banner and signage printing used today. They are popular multi-use signages found everywhere from chain grocery stores to car washes, displayed on city lanterns, or even for use by sport’s teams. Vinyl banners are also a fixture for businesses at various trade shows or individuals hosting special events. Durable and multi-use, these banners can be used indoors as well as outdoors. They are often used outdoors in fair weather climates and under a covering, simply to preserve the visibility and increase the longevity of the sign. However, if placed and secured appropriately, they are weather resistant. Most banners are now digitally printed on large wide-format inkjet printers that are capable of printing a full color vibrant outdoor billboard on a single piece of material.
Canvas Banners: Canvas poster printing is a great way to get a canvas-like feel for fractions of the cost of a canvas wrap print. It is often referred to as vinyl banner media for art reprographics, indoor banners, backdrops, displays, wall coverings, and other up-scale branding and advertising applications. The other plus point of using Canvas Banners for promoting or marketing anything specific is because they are available at a price that is low and the quality of the product is not compromised. The other best feature of canvas banners are, they are lightweight and they do not glare when photographs are taken.
Backlit Banners: These banners are designed for the sole purpose of outdoor marketing. They come with lights behind them which makes them readable even at night. These banners tend to have high transmittance as light is coming from the back of the banner, projecting more clearer and more visible image due to low translucency. This helps to reach potential customers 24/7 which is a great advantage for the advertisement campaign. The backlit boards command a high resistance to weather, high strength, and most importantly an attractive look.
Standee: A standee is a large self-standing pull-up a display promoting a product, event, movie, or point-of-sale advertising, often in the form of a life-size cut-out figure. These pull-up banners, merged with compelling vibrant design and high definition visuals, create a perfect medium for promoting the brand logo and the message you wish to communicate. There are different types of standees that cater to various needs of the customer like tabletop standee, roll up standee, X banner standee, etc.
Dropdown: As the name suggests, dropdowns are life-size displays that are hung onto the support and drop down revealing the design printed on them. Amaze potential customers into buying your products with catchy and artistic mall dropdowns. They are a good way when it comes to advertising about the company and its portfolio of products as it reaches out to a large audience in places such as Malls, events, etc.
Traditional marketing is an approach in which marketers find their audience and place ads where the audience will see, hear, or interact with them offline, such as print ads, billboards, or television advertisements. At Print Iconic, we provide end-to-end printing solutions for your outdoor advertising needs. These are some of the reliable ways of keeping your business in the public eye and generating new business without breaking the bank.